Behold! A TV, OOH and website campaign that positioned kids as prospects for the Red Sox Kid Nation team. Fandom starts young for Sox fans. It isn’t until years later that it develops into a serious and crippling psychological affliction.
Behold! A TV, OOH and website campaign that positioned kids as prospects for the Red Sox Kid Nation team. Fandom starts young for Sox fans. It isn’t until years later that it develops into a serious and crippling psychological affliction.
